Emerging New Fields in Mass Communication

Mass Communication is a diverse field with variety of job profiles and opportunities available all across.  Many new profiles have emerged in this field in last few years that are not only fetches fat packages but also gives you satisfaction. Development communication, Health communication and Media Advocacy are few to start with. It communicates with the masses for a cause, that is of importance for the society.

Media is the plural of medium that is used to convey the message. Advocacy is openly supporting  and highlighting some view point / party/ issue. When you are an advocate for any specific cause, you try to persuade governments and other entities to grant set of specific rights, Change policies  or make new laws , Grant fund for your cause. For example, if you feel for a child with a disability, you might advocate for the increased availability of medical services for handicapped children in your city.

Media advocacy allows you to use any form of media to promote the objectives and goals of some organization or a company. These objectives and goals are set with the mission and vision of that particular organization/ cause. For example, it can be from Human Rights related affairs to the right to education or Health, or may be about saving environment or campaigning to create awareness on cleanliness and importance of hygiene for under privileged. It can address variety of subjects with ease and can pressurize the system and machinery to change the policies and laws. For example if you are a media advocacy professional for an NGO that is working in the area of juvenile crimes or violent behaviors of youngsters that’s has to be monitored against the increasing crime rate. You would try to take up neighborhood issues related to crime and violence and the changes you want to make in such a way that you:
  • Change the way society looks at juvenile crime / violence. You may conduct the surveys and study to find and present clearly the reasons that who it affected and Why, or why kids get involved in such activities in first place.
  • Create a reliable and consistent stream of publicity for your cause and awareness, including write ups, blogs, articles and news stories about the reason and results of juvenile crime/ violence. Also highlights about what your NGO work involves; Human interest stories, Survivors stories, success stories, interviews with NGO staff and Juvenile criminals/ Accuse etc.
  • Motivate society members and policy makers to get involved.  Create the bridge with probably with community service and raise funds to educate your target segment with the help of public/ govt fund involvement. You may highlight or publicize Government / Corporate sponsored initiative for this kind of social initiative of constructive engagement of youngsters with community service may be. The media can be a tool to make it big.
You can become a media advocate for social causes, after completing your course in to Masters in Mass Communication. The course will help you in the understanding of the causes, creating the right messages for your target audience using different means and how to take it to the masses with the help of media in the least amount of time.
You can get into this profile after completing you Masters in Mass communication from any of the Best Colleges for Journalism. Diploma Courses in Mass Communication can also lead to this field of Media Advocacy.

Article Credit – Vineeta Asthana.

Mass Communication colleges in Delhi

Five Career Options in Media that Make You Fall in Love with Your Jobs!

The world of media is an oyster for you if you are creative, passionate and constantly looking for challenges in life. The industry is a hub of talent and it produces plethora of ingenious content round the year. Imagine being in the middle of such a sea where there is so much positive energy and innovation around you. Here is a list of five most amazing career options after you complete Bachelors or Masters in Mass communication:

1. Travel Photographer

Travel Photographer

Travel photographers are sorted for life. They are free souls with nothing to worry about. Their company pays for their vacations – transit, accommodation, and food – apparently everything. They get to see new places while pursuing their passion for photography. So if you have a knack for shooting (with a camera), this can be amazing career choice!

2. Event Management 

Event Planning

If you are a party animal and cannot make do without fun in life – this is the best career option for you. After you complete college, you can either join an event company or you can start your own venture. Be the party animal and get paid for it! What more do you want from life?

3. Television Anchor

TV Anchor

If you have the hunger for knowledge and the curiosity to ask the right questions, become a TV anchor. This job gives you everything – name, fame, money, power and these days the added quotient of going viral! There are YouTube channels running after famous journos like Mr. Arnab Goswami! Delhi is the best choice for students who want to go in broadcast journalism as this city is the hub of Indian TV News. So, apply to the Best College for Mass Communication in Delhi and live your dream.

4. Film Maker


The best way to unleash the creative beast within is by making films. This is one sector that gives you the power to explore all your innovative sides. From conceiving an idea to scripting it and from filming it to editing it – making films is a very creatively challenging and satisfying experience!

5. Author

Author Writer

If you have a flair for writing and an untamed imagination power, this is the best way to utilize your skills. Become a published author, earn royalties and live a happily ever after.

Article Credit - Surabhi Pandey.

Citizen Journalist - The next Big Thing

Citizen Journalist is a new age concept that has come about because of the internet and the social media. Today anyone who has an android phone can be a journalist. For this, all they need to do is record a news story and post it online. This empowers people in remote areas which are inaccessible to the general public.
This also helps the local population to raise their issues which might not be highlighted by the mainstream media. For example unhygienic conditions, open potholes etc. This helps in making people a part and parcel of the news. It also empowers others who wish to do the same.
The technology has made everyone a potential journalist. Anyone can record a story and post it online. This has helped in bringing the country together on a common platform. This also helps in cutting out the middlemen who might want to censor a particular story due to their personal interests. It  has brought transparency in the field of journalism.
NBA School of Mass Communication is aware of the emerging trends in media and empowers its students accordingly. The students are taught the changing trends of media. This is done to empower the students and make them informed journalists of tomorrow. NBA Group of Institutions offers state of the art facilities which give the students all the theoretical and practical knowledge they would need to become successful journalists. NBA has been ranked as the best Mass Communication Institute and its alumni are placed all across the media industry.

Fresher Party at NBA Group of Institutions

Qualities of a Good Reporter

News reporting is an art and there are certain traits that every news reporter should have. A news reporter should be fair and objective. She/he should not have any pre-conceived notions or biases. They should approach a news story with an open mind and be open to all possibilities. They should also restrain from passing any form of judgment or comment that could seriously undermine the story.

A good News reporter should crosscheck his/her facts and make sure they are accurate. In journalism, they say that fact is sacred and comment is free. Therefore a reporter should be careful with his/her facts. A reporter should cultivate their own sources. These sources help in the extraction of news or other details that might have been missed out.

To be a good reporter, one needs to be a very knowledgeable person. They should be well versed with all the important issues affecting the country. They should also be aware of all the important incidents that have already taken place in our country or incidents that have helped in shaping our country.

NBA School of Mass Communication has a habit of producing and placing some of the brightest minds in the field of journalism. Its alumni are well placed all across the media industry. NBA Group of Institutions is the best mass communication colleges in Delhi NCR, offers state of the art facilities and a well qualified staff that makes sure that the students are in safe hands. Therefore, if anyone wishes to make it in journalism, then NBA is the place to be.

NBA Group of Institutions - India's Leading Mass Communication Institute

What is the TRP Rating System?

TRP stands for Television Rating Points. It is like a barometer to judge the popularity of a show. They are the basis on which advertisers chose their mediums of communication.

Unfortunately, the downside to TRP’s is that in the horde to be number 1, a lot of channels are lowering the standards of their content in order to attract more eyeballs.

Competition in the media has become a rat race to be the one with the highest TRP rating. In this regard news channels are going all out to grab eyeballs. The content is suffering in the process. Therefore it becomes the responsibility of journalists to keep sensationalism at bay and allow good content to make its way.

A journalist should be well aware of this fact because a news channel needs money to survive. It cannot continue for very long if it keeps incurring losses. A journalist should pursue a story in a way that it can be sold properly to the public. Otherwise the whole process of news gathering goes to waste. But there is a thin line between proper journalism and sensationalism. Therefore a journalist must walk that tightrope if he/she wishes to be successful.

NBA Group of Institutions understands this fact and trains its students to become responsible journalists of tomorrow. NBA is the premier institute of Mass Communication in the country. Its alumni are spread all across the media industry. The institute equips its students with all the necessary knowledge and skills which make them confident journalists of tomorrow.

Reporting on Business

Business, trade and commerce are the wheels that drive an economy. India is steadily growing at 8% per annum. This is primarily being propelled by business activates that are taking place in our country. Business plays an important role in shaping a country. It is the tool that drives the economy forward.

The major business sectors of any country are real estate, consumer goods, automobile industry etc. These sectors are the primary creators of employment opportunities in our country. If these sectors, the country also grows. Entrepreneurship is another area of interest for a lot of people who wish to do something different and take risks.

To report on business, one needs to be well versed in all the nuances of business. They should about the sectors that are driving the economy forward. Who are the prominent business tycoons and how people in business can profit from the information that is being provided.

They should be familiar with the stock market and how it works. A lot of people take an active interest in business because they have invested a large sum of their investments in stocks and bonds. Thus they wish to know the status of their investments.

NBA School of Mass Communication knows this fact. Therefore it empowers its students with all the business education they would need to become prominent business journalist of tomorrow. NBA Group of Institutions has state of the art facilities that give their students the exposure they need to become successful business journalist of tomorrow.

NBA School of Mass Communication offers full-time programs at both the Under Graduate and Post Graduate levels:

Panache 2014 at NBA School of Mass Communication

The Importance of the Nukkad Natak

The importance of the Nukkad Natak
Street theatre or the Nukkad Natak has occupied an important place in our cultural history. It is one of the oldest forms of storytelling in our country. It is the most accessible form of theatre that can be performed anywhere. All you need is a passion for the art form and a very loud and audible voice.

The Nukkad Natak has been used effectively by artists to create awareness about the different issues that are affecting our society. It has become an important educational tool that can be used for the betterment of our society.  

The nukkad natak has the following advantages over all the other art forms.
  • It is very accessible as it can be performed anywhere.
  • The connection with the audience is very direct. The feedback is immediate with the audience replying with laughter or applause.  
  • Important issues like corruption, drug and alcohol addiction can be highlighted through this art form.
The importance of the Nukkad Natak
NBA school of Mass Communication recognizes the importance of this art form and thus encourages students to actively participant in nukkad nataks that are performed outside the college campuses. The students are given sufficient training and then are taken to a public space where they can perform and spread the message.

NBA has been ranked as one of the best Mass Communication Institutes in the country. The NBA Group of Institution offers graduation and post graduation courses in Mass Communication. With state of the art facilities and a more than qualified staff, students are bound to get the exposure which will put them a cut above the rest.

Career Aspects in Magazine Publication

Magazines are fixed periodical publication published in print format and in today’s contemporary world even online known as online magazine. A regular magazine contains a variety of content. The origin of the word magazine is from various languages like makzin in Arabic, magazzino in Italian and magasin in French. In all languages it means to store. In journalistic terminology magazine publication means collection of written articles and features.
A magazine gets its finances from advertisers, subscription fees paid by its readers and newsstand sales.
There are three broad categories of magazines: Consumer, trade and in house magazine. The most popular is of course is the consumer magazine which contains an assortment of topics like politics, fashion, travel, beauty, health and fitness, parenting and entertainment.

Famous magazines in India are Readers Digest, Femina, Stardust, Filmfare, India Today, Outlook, Women’s Era, Elle, Cosmopolitan, Frontline, The week etc…

There are a lot of venues in the field of magazine publication. One can work as an editor, reporter, and photographer or as a layout artist. There is also a huge demand of people working in the marketing department.

To get into this field you need to have the right attitude and aptitude. Be able to work under pressure, have knowledge of different departments and their roles and responsibility. To become successful in this field you can get enrolled into any good institute offering Graduate Diploma in Mass Communication; where print journalism, advertising and marketing is taught as an integral subject.

If you are already a graduate then you can enroll yourself into Post Graduate Diploma in Mass Communication. There are various institutes that offer certificate and professional diploma in Mass Communication. One of the premier Mass Communication College in Delhi-NCR is NBA Group of Institutions, where you will be taught all aspects of Print media, Online media, Advertising and Marketing.
There is huge growth in this sector with hike in circulation revenues and new titles entering the market. If you have an interest in writing, like reading articles and features or are interested in marketing and advertising consider getting yourself a job in this exciting field of Magazine.

Impact of Journalism and Mass Communication

Journalism has the power to impact society in various ways. Journalism today holds the power to bring to light the misdeeds of the rich and powerful. It has the power to influence society in constructive ways such as challenging old notions and raising questions about various superstitions.

Today the news media is accessible to all via TV, Radio, Newspaper and the Internet. It is a form of Mass Communication and is no longer is it restricted to just a handful of people. Mass Communication refers to communicating with the masses which are homogeneous in nature and journalism is a big part of this communication process. Today people are well aware of what is happening all around them. This has only been possible because of honest journalism carried forward by brave journalist who have braved all weathers and have done justice to their profession.

Journalism is a noble profession that requires the hard work and dedication of noble people who wish to change our world for the better. NBA School of Mass Communication is offering a Graduate and Post Graduate in Mass Communication. This course empowers students who wish to become journalists.

The Mass Communication course offered by NBA Group of Institutions is structured in a way that provides students an all round education that prepares them for all media industry requirements. The faculty at NBA School of Mass Communication carries plenty of media experience and thus placed in the right position to provide the students with the adequate training they need to become successful journalists. Thus, NBA is the right choice for anybody who wishes to do a course in Mass Communication. So, what are you waiting for. Sing up quickly and make your dreams come true.


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