Why Mass Communication?

In the last few years, the field of mass communications has undergone profound changes; this field has witnessed an unexpected explosion in communication and media. Media today is capable of influencing every individual’s life, be it social, personal, political or cultural.

The growth in media and entertainment industry has majorly contributed to the growth of careers in mass communication arena. The Indian media and entertainment industry grew at a CAGR of 12% to Rs 9,280 billion in 2013. The television industry alone is expected to grow to 847 billion by 2017at a growth at the rate of CAGR of 15 percent over 2014; currently there are 825 Channels whereas print media is expected to grow to 340 billion in size by 2017 at a CAGR of 8.7 percent.
Technological, political and societal developments have also led to the expansion of media and journalism with new set of cultural, social and political responsibilities. Mass Communication isn’t only restricted to journalism alone but it also covers many more exciting careers like Anchoring, Media Planner, Photographer, Radio Jockeying (RJ), Public Relations Professional etc, covering all aspects of our daily lives. And that’s the reason why mass-communication, as a stream of study, became so important and desirable. Careers in Mass Communication is not only high paying but also challenging & inventive.
These days many leading educational institutions are offering Bachelors in Mass Communication as well as Masters in Mass Communication; after which students can find jobs in the news media, print media, advertising or public relations agencies, publishing houses, and research institutes.

Subway Alarming Safety Concerns - Created by students of NBA School of Mass Communication

Assessment Criteria for Mass Communication Admissions

Assessment Criteria for Mass Communication AdmissionsAs the board examinations for higher secondary are nearing their end and the admission season for the graduate courses is about to begin, the students have started planning about their future prospective courses in various fields of sciences, commerce as well as humanities.

Now the trend has changes a bit, these days the students aren’t running after the conventional courses, the number of applications for the Mass Communications and Journalism Course in Delhi University has increased to 59000 in 2013, according to a report by Hindustan Times. Whether the sudden popularity for the course is due to the lack of an entrance examination or due to the course incorporating mass communication into the curriculum is something only applicants can tell.

As far as Mass Communication courses are concerned many college have started taking entrance examination to admit students. Delhi University is also planning to conduct entrance exam for the Bachelor program in Journalism and Mass Communication for 2014 admissions. Many other institutes which are offering courses in Mass Communication also have taken this step of admissions through examinations to gauge the ability of the applicant rather than admissions through merit.

NBA Group of Institutions is a leading Mass Communication Institute, situated in the heart of New Delhi, offers Mass Communication Courses at Undergraduate (Bachelors in Mass Communication) and Postgraduate level (Masters in Mass Communication). NBA organizes AIMSAT (All India Media Studies Aptitude Test), an entrance test for the various courses offered, which is one of the most covetous competitive examinations for the Mass Communication aspirants.

Registrations for AIMSAT are open. Register Today!!!

Slow Process of Justice - Street Play by NBA School of Mass Communication Students


For better Career: Enrol in Diploma in Advertising and Public Relations (PR)

Both Advertising and Public Relations (PR) are key aspects that help in the growth of a company. Advertising help sell products and services, whereas Public relations enhances the reputation as well as profitability of the company. With the continuous boom and expansion that the Indian economy is experiencing, every business - large or small - is looking up to these tools of advertising and public relation (PR) for encashing opportunities to grow further.

PG diploma in Advertising and Public RelationsAdvertising acts as a tool that works on creating demand of a product in the market. On the other hand, Public Relation is the tool with which businesses can form and sustain positive relationships among public. With Continuous growth of the economy, both advertising and public relation has experienced huge boom.

There are various courses offered by public and private institutions of diploma in Advertising and Public Relations, which moulds candidates and groom them, thereby making them experts. Diploma or a PG diploma in advertising and Public Relations (PGDAPR) let students know the variations in consumer behaviour and teach them the basics of PR. This way, they also impart the importance of media and communication as mediums of advertising and PR.

Delhi NCR is a prime destination that has a wide array of institutions offering PG diploma in advertising and public relations. These diploma courses in advertising and PR provide the right opportunity to interested students who want to make it big in this field. One such recognized institute NBA School of Mass Communication in Delhi is serving as a training ground for students from across the country who arrive here every year to study Advertising, PR and other subjects of Mass Media.


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