The Importance of Advertising and Public Relations

The Importance of Advertising and Public Relations
Today, public relations have come to occupy the same level of importance as advertising. Advertising is done for the product, public relations is done for the brand. Advertising is done to put the information out there whereas public relations is done to garner goodwill among the public. Advertising is done for short term gains while public relations is done for long term gains.

Every organization is well aware of the importance of advertising and public relations. It is a separate division in the organization. The true test of the public relations of an organization comes in effect when the organization is going through a crisis. It helps an organization survive difficult circumstances.

PG diploma in Advertising and Public Relations
Public relations and Advertising have evolved into full fledged subjects. It has become a detailed study and therefore more and more students wish to go into these fields. This offers ample opportunities for students who wish to make a carrier out of it.

NBA School of Mass Communication through its syllabus teaches its students the nuances of public relations and helps them make a carrier out of it. NBA Group of Institutions offers a graduate and post-graduate
course in mass communication and through its syllabus teaches students the various aspects of advertising and public relations.

NBA has been ranked as one of the best Mass Communication Institute in the country. The Institute has garnered this respect because of its track record in placing students in the top media organizations. It is no wonder today that NBA Alumni can be found in prominent media organizations where they are making a name for themselves.

NBA Group of Institutions - India's Best Media and Mass Communication Institute

Event Management- An Emerging Field

Event Management- An Emerging Field for Mass Communication Students
Today Event Management has become an emerging field. This is because the Indian market has grown and its requirements have changed. Today companies organize events for a wide variety of events. Therefore, they need experts who can do this job for them.

Some of the events that are managed are product launches, concerts, movie premiers and sometimes even grand scale weddings. All of these chores are handled by event management companies. Everything from decorations to the designs, the whole look and feel of the place is handled carefully by the event management companies. It is the attention to detail that sets apart one event manager from the other.

Someone who wishes to go into event management should be creative, energetic, social skills and hard working. These are the traits that event management companies are looking for. They are looking for fresh talent who are willing to take risks and explore new opportunities. Plus the students would also get the opportunity to interact with a whole bunch of people from different backgrounds. 

This offers a wide variety of options to students who wish to make a career in Event Management. NBA School of Mass Communication understands the situation and through its Mass Communication courses will give the students the training they need to become successful Event Managers. With state of the art facilities, students can be assured of the best possible training that will make them knowledgeable and confident. Thus, NBA is a safe bet for any Mass Communication student.

Debates and discussions on TV

India is a very opinionated country. People in India have something to say about everything. Even though they might not be so well versed in the subject at hand. This is the rich culture of debate and discussion that we have inherited from our ancestors. 

Therefore, it is not surprising that news channels have become a breeding ground for debate and discussion. Every evening, news anchors moderate news debates to give the viewer a better picture of whatever is going on in the country. For that, the news anchor in question should have a good knowledge of the topic in question. 

Every evening we see journalists such as Barkha Dutt, Rajdeep Sardesai and Arnab Goswami moderate debates which include party spokespersons, experts and prominent celebrities. The audience gets to see the whole picture and then helps them to make an informed opinion. Opinion building also is a big part of journalism. 

This is where news anchors play a key role. They can either get the panelists to answer the difficult questions or allow the debate to get bogged down by just plain rabble rousing. This is the true test for a new anchor. This determines how knowledgeable or sensible the news anchor is. 

NBA School of Mass Communication trains its students to become sensible journalists who help the audience in making an informed opinion. NBA, through its highly qualified facility has the edge when it comes to imparting good quality education in the field of Journalism. It is precisely because of this fact that some of the prominent journalists are NBA graduates.

What is Investigative Journalism?

Investigative Journalism is an integral part of journalism. It is the art of going deep into a story and uncovering all of the hidden facts. It requires a lot of skill and knowledge and is an important facet of Journalism. Every prominent news story requires thorough investigations. This is done to uncover the truth. 

It is through Investigative Journalism that a lot of news stories have been unearthed. For example the Watergate scandal in the USA which led to the resignation of then President Richard Nixon. Other cases that can be cited as examples are the Bofors scandal, 2G Spectrum scam, Commonwealth Scam etc. 

To be an Investigative Journalist, one needs to be knowledgeable, hard working and driven. It is a painstaking process that takes up a lot of time. But the hard work is worth it. One good story can turn around the fortunes of a journalist. Take the case of the Watergate scandal mentioned above. The two cub reporters who were investigating the case became overnight stars. Their names were Bob Woodward and Carl Bernstein. 

NBA Institute of Mass Communication gives its students all the training they need to become the future Woodward’s and Bernstein’s. The institute gives them all the practical as well as theoretical knowledge they need to become successful journalists. The college is equipped with state of the art equipment that will help the student in getting a more hands on training. Thus NBA Group of Institutions is the best choice for any wannabe journalist.

Scope for Movie Critics after Mass Communication Course

Every time a new movie comes out on Friday, which is the first thing that a newspaper reader looks for. It’s the movie reviews. They help him decide whether the movie is worth it or not. Should he/she make time for that film? In other cases, the moviegoer would like to know what he/she is getting themselves into.

Writing movie reviews is an art. One should be versed with his/her knowledge of cinema and they should have their own clear interpretation of what good cinema is. They should be well read and should have good writing skills. They should be able to clearly express the nuances of the film, highlight the film’s strengths and castrate its weaknesses.

But above else, a movie critic should have credibility. This helps the critic build a strong bond of trust with his/her followers. It also makes him/her trustworthy. Some of the prominent movie critics of our country are Rajeev Masand, Anupama Chopra, Raja Sen and Mayunk Shekhar. These critics have a strong following because of their credibility and their in-depth knowledge of cinema.

Movie critics are well respected. They get to watch movies, interact with a lot of film people and get paid for all this. It is a dream job for any cinema lover. NBA Institute of Mass Communication knows this fact and through its mass communication courses will prepare the student to become a prominent movie critic. Therefore NBA is the safest choice for any Mass Communication student.

Opportunities in Sports Journalism

Opportunities in Sports Journalism in NBA School of Mass Communication
Sports Journalism is a growing field in India. More and more people are taking an active interest in sports. The prominent sports that get the most attention in India are Cricket, Football, Hockey and Tennis. Other sports such as Hockey, Kabadi and Wrestling are catching up.

A Sports Journalist should be well versed with all the sports and should have superior knowledge in one specific sport, preferably cricket. This is because cricket is not only a sport but a religion in our country. Therefore good knowledge over cricket will be a big boost to one’s career in Sports Journalism. The journalist should also be well-versed with most of the important statics that are crucial to understanding the sport.

Opportunities in Sports Journalism in NBA School of Mass Communication
It is a shame that cricket gets so much attention whereas other sports are sidelined. But nonetheless, it becomes the duty of the sports journalist to fill this void and encourage people to take an active interest in other sports. It is important for India to be a well rounded country when it comes to different sports. For ex. India does not do so well in the Olympics because we are lagging behind in a lot of sports.

NBA Institute of Mass Communication understands the importance of sports journalism. Therefore it trains its students in the field of sports. They are equipped all the know-how of how to approach sports journalism and what are the pitfalls one needs to be careful of. Thus, NBA is a reliable choice for any sports journalist enthusiast.

NBA School of Mass Communication - India's Best Mass Communication and Journalism Institutes

Media Coverage of the Bihar Elections

Media Coverage of the Bihar Elections
Festivities for any media house means that elections are just around the corner. And when it comes to the state of Bihar, sparks are bound to fly. Bihar is traditionally a very politically charged state where people do not shy away from expressing their opinions.

The media coverage of the elections has been extensive and the discussions around it have been exhausting. It is the Narender Modi brigade versus the incumbent Nitish Kumar and his grand alliance. Opinion polls are currently putting the BJP Alliance slightly ahead of Nitish Kumar’s Mahagathbandan.

Both leaders have hit the ground running. They are extensively touring the length and breadth of Bihar. Both leaders are attacking are highlighting their strengths and attacking each other’s weaknesses.

Media Coverage of the Bihar Elections
To cover a state like Bihar, one requires in-depth knowledge of issues on the ground as well as the growing aspirations of the electorate. This is precisely why top news organizations are looking for competent journalists who can do this job.

This is where NBA Institute of Mass Communication comes in. The Institute provides proper grooming and training to students who wish to become the future Arnab Goswami’s, Barkha Dutt’s and Rajdeep Sardesai’s of our country.

NBA School of Mass Communication has been in the business of preparing its students for the media industry. Today, the institute’s alumni can be found in every news organization, whether it be print or electronic. Therefore, NBA Group of Institutions is the best choice for a student who wishes to make a carrier in journalism.

NBA School of Mass Communication - India's Best Mass Communication and Journalism Institutes

Entertainment Reporting: An Integral part of Mass Media & Journalism

Entertainment Reporting: An Integral part of Mass Media The entertainment industry is an exciting occupation for performers, actors, singers, dancers, directors, producers and all the people who are the part of it, but there is another thrilling feature to the field - Entertainment Journalism. Career as an entertainment reporter can be satisfying, glamorous and exciting.

Like all genres of reporting, entertainment reporting takes the exact mix of hard work, education and skilled associations. To get into this field you will have to understand every single angle of journalism, which are, writing, research, understanding in and out of the newsroom, selecting the subject, or writing reviews for cinema and producing final production whether it is for print or electronic media.

Taking interviews form a major part of entertainment reporting. You will have to learn all the tools and techniques of conducting an interview as the people you will be asking questions to would be celebrities or superstars.

All celebrities today have their Public Relations officers and they are the ones, who will help you to reach for the stars.

There are many institutes in Delhi offering Graduate Diploma in Mass Communication, Post Graduate Diploma in Mass Communication and various certificate courses. One of the premiere institutes in Delhi for Mass Communication is NBA Group of Institutions, where you will learn every stage of making television show, print production or working for the online media.

So if you love cinema, art, entertainment, music, dance. If you like to be in celebrity circle, attending Page 3 parties is what excites you then learning journalism will teach you how to merge your storytelling or performing art with broadcasting or publishing.

NBA Group of Institutions, India's Best Media Institute

Social Media and Disaster Management

Mass Communication especially social media has emerged as a vehicle for the spread of information not only during normal times but especially during a disaster. The question arises what is a disaster and how it can be managed? 

Disaster management is basically management of resources and responsibilities to deal with all humanitarian aspects of emergencies; if social media can be combined with this type of management then disaster can be subsided to an extent. 

Social networking sites like Facebook and Twitter which are generally used for entertainment, can also be used during the time of catastrophe as there is a need and at the same time interest to use them during the natural and manmade disasters.

The field of Mass Communication and Journalism is wide, social media can act as a catalyst in spreading disaster warnings, it can be a powerful and effective tool which can help the authorities to be pro active with their work. The work like continuous updation of information, compiling of information can help the needful to get connected through this medium. 

One need to remember that spreading information is important but at the same time caution need to be taken that rumors’ or wrong information should not get spread as there are chances of situation getting chaotic therefore it is always advisable to do research before passing on any information.

No doubt that social media provides a platform for quick updation and help the people who are facing the crises but care should be taken and media need to be very vigilant about the risk of false information getting spread like a wildfire.

NBA Group of Institutions, India's Best Media Institute

Importance of Research in Mass Communication & Journalism

Importance of Research in Mass Communication & Journalism
Research form an important aspect in any profession. As per the dictionary meaning Research is a systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

The primary purpose of any research is of discovering, interpretation and analysis of information so to enhance human knowledge.

Research in Mass Communication and Journalism forms a core aspect in decision making, expressing and analyzing of news, views and information. Media is a very sensitive area as it is connected to the masses therefore care should be taken in the delivery of the message to the masses.

Accuracy and Objectivity is must in news reporting. A story should always be well researched before publishing or airing on TV. In Broadcast Media different programmes are produced to run 24 hours news channels for that knowing audience behavior. Audience behavioral research can give an idea to a researcher. A good programme is always a well researched programme.

Media practitioner can do their job more effectively if they get to know about the target audience which can help them in planning and executing programmes. Media research is also used in conducting surveys, public opinion polls, Advertising and Public Relations campaigns which helps in providing perspective to a report.

Job Prespectives

If you are interested in research then there are many jobs for media resaercher. A person with good understanding of research methodology and media studies is required. One can also study the impact of different medium on different types of audiences.

In order to be the part of any research group one should have a degree in Journalism and Mass Communication. Most of the Mass Communication and Journalism course have media research as a subject.

NBA Group of Institutions, India's Best Media Institute

Radio Jockeying as a Career Option

Radio Jockeying (RJ) as a Career Option Do you like talking to people? Are you a chatterbox who makes people laugh with your sense of humor, if yes then Radio Jockeying is the right career option for you. Radio as a medium of Mass Communication is the most impactful and one of those medium where you can be recognized by your voice.

Job profile of an Radio Jockeying (RJ)

Well as a Radio Jockeying (RJ) you are required to chat with your listeners, play music on radio stations, interviews guest from different walks of lives and celebrities and plan different type of contest so as to engage the listener and increase the readership of the radio station.

So if you are enthusiastic, creative, you got a good sense of humor and above all you are a good communicator then this is the right profession for you. Radio is also an exciting and challenging career for those who have inclination towards music.

This is a medium wherein requirement is more for youngsters as they are filled with new ideas, concepts and are full of enthusiasm.

There are different courses which are existing if one wish go in the field of Radio
So if you have a passion for Radio enroll yourself in a good Mass Communication and Journalism Institute, so as to get hand on training and start polishing your skills. Always remember, success of a show depends entirely on how talented the radio jockey is.

NBA Group of Institutions, India's Best Media Institute

VYAPAM, Is it the Biggest Scam in Indian History?

It was back then in year 2000 when the first complaint was registered, but in 2007 the Vyapam Scam came to fore as a fully fledged professional racket.

Let us first understand, What is VYAPAM?

Vyavsayik Pariksha Mandal, also known as “The Madhya Pradesh Professional Examination Board (MPPEB)” - in Madhya Pradesh is a professional examination board. It conducts various tests for admission to professional courses and streams. It is the largest examination conducting body, which comes directly under the Directorate of Technical Education (Government of Madhya Pradesh).

What is Vyapam Scam?

Vyapam Scam
In year 2007, complaints were registered of irregularities while conducting exams and recruitments. The Vyapam Scam pertains to manipulation in the selection process for government jobs conducted by MPPEB which came to notice after a report by the Local Fund Audit office of Madhya Pradesh for 2007-08, found alleged financial and administrative irregularities, including unauthorized disposal of application forms, worth crores of rupees by the MPPEB.

It is been reported that these irregularities have involvement of politicians, officials, bureaucrats, businessmen, academicians and even the Chief Minister of MP, Shivraj Shingh Chauhan.

Over the period of time, many whistleblowers, activists, social workers etc are being threatened for life and around 45 people have been reported death till now.

Recently, the VYAPAM Scam is again into headlines because of the controversial death of a journalist, Akshay Singh who was one of the prominent journalists who was covering Vyapam Scam in his stories.

It is not only Akshay, who has lost his life while working on this dangerous & threatening assignments, but around the world journalists have been putting their lives on risk while covering stories.

Journalists have been always risking their lives for years to expose their audience to war, rebellion, and various political upheavals. These daring adventures are often seen by journalists as a way to boost their careers and reach more people. Unfortunately, working on such assignments results into assault, kidnapping, and even death for many journalists and their staff.

Courage, ferocious, brave and being fearless are some of the qualities which are required for being a good journalist. But above all, journalism students are been trained for such daring assignments during their training and orientation period. Many mass communication colleges offer Diploma in Mass Communication, post graduate diploma in mass communication, bachelors in mass communication for those who want to pursue career in journalism & mass communication. For the same best college of mass communication in Delhi can been found easily.

Is TV Anchoring your Dream Career???

Is TV Anchoring your Dream Career
An Anchor or newscaster is the host of a news bulletin, debate and discussion shows. This person may be a full time journalist, news reporter and a producer. In the UK, those working at BBC or Common Wealth countries are called Newsreaders. The word Anchor is often used in the United States and Canada.

Though Anchoring looks glamorous and fascinating it is far more complex than just reading and looking good. Anchors must be efficient communicators while multitasking and giving out a mass of information regularly bombarding them.

Anchors just don't read the teleprompter, they communicate with their audience. Effective News anchor do their own research before telling the story to their audience. Treat Teleprompter as your friend and act as if you are talking to it. Never focus too much on the words appearing in front of you on Teleprompter; your viewers will make it out that you are simply reading.

Always do you’re in depth research, have deep understanding of various contemporary issues because a lot of times your teleprompter will stop functioning, and you will not know what you are talking about. If you are confident, well informed, you will be able to speak about any topic under the sun and feel comfortable in any odd situation.

A television news anchor is not just a pleasant appearing talking head. He is supposed to be first a journalist. Also understand TV production techniques and nuisances of electronic broadcasting.

The bigger question is how will you become a news anchor? For that, you will have to pursue Graduate Diploma in Mass Communication; if you are already a graduate then you can enroll yourself into Post Graduate Diploma in Mass Communication. There are various institutes that offer certificate and professional diploma in Mass Communication.

One such institute in Delhi - NCR is NBA school of Mass Communication, which offers Graduate Diploma in Mass Communication; Post Graduate Diploma in Mass Communication, Certificate and short term courses in Mass Communication.

NBA has its own live studio which will give you the opportunity to learn anchoring the real way, giving you the first hand experience of anchoring with professional co-anchors in a real TV set up. As these exposures will hone your skill as an anchor and give you real world exposure to the glamorous, exciting and enduring life of a News Reader.

Out-of-Home Advertising

A kind of advertising which targets the potential audience when they are out from home. It may be park, streets, malls or any other public place, majorly when consumers are in transit, waiting etc. For example hoarding, billboards, hangings, posters etc. With the advance in technology, out of home advertising has also gone digital like using neon lights, digital hoardings and billboards, digital signals etc. Out of home advertising comes with many advantages for companies like it is cost effective, reaches large group of people, control over the message etc, however there are some disadvantages also which is being recognized like credibility issues, non-personal communication etc.

Post graduate diploma in Advertising & Public Relations

Over the period of time advertising has become an essential element of marketing mix. Every organization spends a good amount of annual budget over advertising. No just this, organizations recruits highly talented and creative talents from various mass communication institutes as advertising managers. With the demand in industry, best mass communication colleges have emerged to train students. 

Post graduate diploma in Advertising & PR, Certificate Course in Advertising, and Graduation in Mass Communication are few of the easily available courses. These courses are available with best mass communication schools in Delhi NCR.

NBA School of Mass Communication - India's Best Mass Communication and Journalism Institutes

DU First Cut Off List is Out, 100% for 2 Colleges

Just like the previous year’s Delhi University (DU) has yet again raised the pedestal this time as well. The first cut off list is out and it has rose to a night high with 100% in CS (computer science) at IP College, Delhi University (DU). The first cut off list for other undergraduate courses at the university also rose from the previous year. The College of Vocational has also posed a stiff competition with its cent percent first cut-off for the computer science programme for general category students.

Other humanities courses also witnessed an increase in the first cut off list ranging from 0.5% - 10%, wherein few colleges has set the first cut-off for economics and political science at a massive 98%. To study in prestigious colleges like SRCC and LSR, one needs to score 98.5% as per the first cutoff.

Here, the science courses saw the biggest jump in cutoff ranging from 0.25-8%. This year the university has received a total of 3.7 Lakh Application for which the admissions would begin on Thursday.

At the same time a number of private institutions are also available for students to go for in a city like New Delhi. For the students who are planning to go for a full time course there are number of private universities and institutes. Students can choose from a range of conventional courses like Physics, chemistry, mathematics, political sciences, bio tech etc and many more or from the range of professional courses such as engineering, management, mass communication & journalism etc.

NBA Group of Institutions, located in the heart of New Delhi, offers Bachelors in Mass Communication, Masters in Mass communication as well as PG Diploma in Advertising & PR. In addition to diploma courses, there are various short term certificate courses offered by NBA group of Institutions such as Anchoring, Video Editing, Camera and Lighting and many more related to media, television and journalism. Some of the eminent personalities and renowned academicians are invited to take lectures. These courses are very helpful for the people who would want to make a shining career in the media industry.

NBA School of Mass Communication - India's Best Mass Communication and Journalism Institutes

Content Writing: A core subject in Mass Communication Course

In today’s world writing skill are important as with the emergence of globalized world the need for multimedia and highly competitive job market has created a huge demand for good writers. Internet uses text in different ways and it is an interactive medium. Different ways and expressions in the form of writing are must to make your point understandable. Text messages, social media posts, e-mails, blog entries and comments are all modes of communication that rely entirely on written words.

Writing is one of the most important ways of expression and in Mass communication one can express by using different mediums. While writing the first step is selection and finalization of topic and secondly organization of thoughts which comes through practice.

While writing one need to be genuine, clear and concise. Each sentence written should communicate a reason in itself. While writing care should also be taken that building a connection with the audience is a must. As a writer one should figure out how he/she can connect with the audience because when a writer genuinely connects with people they remember his/her name and writing. Mass communication courses train you to become a perfect content writer to write for web as well as conventional Medias. Content writing and writing for media is well integrated in bachelors as well as masters of mass communication courses these days.

Some tips to Improve Writing Skills :

Read: Reading is a must for a good writer.
Capture idea: Start working on ideas because from ideas stories are created so capturing idea is a must.
Write every day: To become a professional writer one should write every day.
Get inspired: Reading other writers content is a must to improve your own writing skill.
Rewrite: An essential part of writing is rewriting.
Editing: Be a good editor and criticize your own work.

NBA Group of institutions, a top mass communication institute located in New Delhi, offers various Bachelors and Masters in Mass Communication courses along with a number of short term courses.

Bank Advertisement created by NBA Students

100 Years of Indian Cinema

Today Indian cinema is the most flourishing industry in India and around the world. In 2013 Indian cinema competed its 100 years. Cinema is a mass medium and in these past 100 years it has played a major role in reflecting the socio-economic, political and cultural changes that has taken place in the country.

From black and white and silent films to 3D and animation, Indian cinema has evolved. The film industry started with silent films and moved on to talkies. Dadasaheb Phalke, the father of Indian Cinema, released his first silent feature film Raja Harish chandra on 3rd May 1913. The silent era came to an end when Ardeshir Irani produced his first talkie, 'Alam Ara' in 1931.

Talkies changed the face of Indian cinema with emphasis on story, dialogues and songs. These elements in films became the defining element in Indian cinema.

1950 and 1960 is considered as the Golden Age of Indian cinema. Filmmakers like Satyajit Ray, Ritwik Ghatak, Guru Dutt, Bimal Roy, Mehboob Khan, K Asif, Raj Kapoor, KV Reddy, L V Prasad and Ramu Kariat made waves through their films and audience came across some of the classics like Pather Panchali, Madhumati, Do Bheega Zameen, Shree 420, Awaara, Pyasa, Mother India, Mughal E Azam, Mayabazar among many other films

The 70s brought a new turn in the film industry, with emphasis more on social issues and narrative style of film making. The concept of entertainment came in the film industry, this was the time when Amitabh Bachchan became a rage and rose to prominence with the success of Sholay, Zanjeer and Deewar.

 Late 70’s and early 80’s was also the period in which Art Cinema got noticed. Adoor Gopalakrishnan, Ritwik Ghatak, Aravindan, Satyajit Ray, Shyam Benegal, Shaji Karun and several other art film directors were making movies that gave India international fame and glory.

In recent years, Hindi cinema has undergone a massive change due to the emergence of new age filmmakers like Anurag Kashyap, Rajkumar Hirani, Dibakar Banerjee and Vishal Bhardwaj and this is also an era wherein the burgeoning global Indian Diaspora around the world has increased the demand for Indian cinema.

NBA Group of Institutions - Admissions open in India's Leading Mass Communication Institute

Blogging World for Mass Communication Students

Blogging World for Mass Communication Students in NBA College
In today’ internet based society blogging is used to provide a unique way of expressions through thoughts, feelings, experiences and opinions. Online presence is also a way to stand out against once competitors.

Blogging for Students
For a student especially of Mass Communication blogging is important as it will help in improving students’ writing. Besides improving writing skill students can be groomed into good writers. Blogs are a way of expression and most importantly for introvert students who tend to share more things online than they do in person. Besides expressing oneself a student can learn the art of hearing many voices.

To be a media professional writing skills are important and this is a platform to enhance it as writing helps in self understanding and encourages creativity and exploration. Additionally it also helps in enhancing once personality and by the time a student comes out of college, his/her blog can have a potential in making handsome income.

But before you start writing it is important to read.  Therefore if you are a media student then you can read blogs related to cinema, film making, directions etc. Similarly you can read different blogs for knowledge of various startup companies and Social Media.

In 21st century maintaining Advertising and Public Relations (PR) is very important therefore try to tell everyone about your work. Give your blog address to your friends and ask them to read your blog and leave comments.

Tips for writing good blogs:
  • Keep your paragraphs short and sweet
    • Don’t switch from 1st to 2nd and 3rd perspective
    • Do not make silly spelling mistakes
  • Do not use SMS language 
    • Proof read your blog 
    • Write about things you’re passionate about
    • Run a spelling and grammar check

NBA Group of Institutions, India's Best Media Institute

CBSE Class 12th Board Results 2015 Declared Today

CBSE Class 12 Board Results 2014
Central Board of Secondary Education (CBSE) is set to announce the class 12 results of all regions on Monday at 12 Noon.

The Central Board of Secondary Education (CBSE) is set to announce the class 12 results today. The much awaited results, for which over 10 lacs students have appeared, are expected to be declared around noon.

Students can check their results at,, www.cbse.nic.in and also through SMS and IVRS.

All details are available on the CBSE website, Please check your result here.

The total number of candidates that appeared for the exam this year is over 10 Lacs. Out of these, the total number of boys are over 6 Lacs and the total number of girls are around 4 Lacs. As compared to the last year there has been an increase of 9.32 % in the total number of students. CBSE will also start the procedure of verification on its website shortly after the declaration of results.

The result for CBSE’s class 10 examination would also be announced in a couple of days. The board, in its statement, added that post-result counselling would begin from Monday and continue till June 8, for which it has provided a toll-free number.

Corporate Communication – An Overview

Corporate Communication – An Overview in Advertising and Public RelationsCommunication is the key to success. Organizations are run on direction with the objective of fulfilling its mission. The directions need to be communicated to different stake holder clearly, timely and precisely. Stake holders in corporate world include employees, vendors, customers, investors. The corporate also need to communicate with regulators as well as media on a continuous basis. Corporate communication often becomes a form of mass communication when it is targeted towards million of employees in a large corporate house.

When the corporate wishes to communicate to its investors, again it becomes a mass scale communication. While communicating to the employees, the leadership tries to boost the employee morale. In case of a crisis situation, if the employee moral go down, it becomes difficult for a company to bounce back. The recent controversy Airtel landed into with the issue of Net neutrality was a crisis situation. We have seen how the CEO of Airtel has mailed to each individual customer the company’s point of view to counter the crisis.

The companies have started adopting different channels of communication which include social media platforms. Facebook, Twitter, Linkedin are popular medium for large scale communication. Corporates are often seen outsourcing their external communication process to big public relation firms. Usually the Human Resource department in a company takes care of the internal employee communication where as the Corporate Communication department is responsible for all external communication.

The courses on Public Relation emphasize on Corporate Communication. Students of public relation get jobs in the corporate communication department of large companies. Public Relation Officers (PROs) require training on corporate communication. Post Graduate Diploma in Advertising and Public Relations (PGDAPR) is a programme which teaches students practical aspects of Public Relations with Corporate Communication. The course is in high demand as it offers great careers to the students who want to make a career in the field of corporate communication.

NBA Group of Institutions - India's Best Media and Mass Communication Institute

Advertising World and Career Prospects

Have you ever noticed that whenever you browse a website or open a YouTube page you are bombarded with advertisement and some advertisement are so innovative and creative that you are bound to watch out of sheer interest .Welcome to the world of Advertising, in today’s world it is the most lucrative profession among the young professionals.
Advertising World! and Career in Advertising What is Advertising
Advertising is a form of informing and influencing the public to buy products or services by using visual, print or oral message. The medium used for creating awareness about an ad can be T.V, Radio, Newspapers, Magazines, Billboards, and Internet etc. With the liberalization of economy and coming up of multinational companies rapid growth in the advertising world has been noticed.
If you think you are creative, you have an ability to multitask and most importantly you are ready to face challenges in less time then this is the best career option for you. Your skill as a creative person to understand you client’s requirement is a must in this career which leads to effective decision making. Some of the basic requirement to be a part of this industry are:
  • Effective Communication skills
  • Persuasive skills
  • Creative writing
  • Team work
Indian advertisement agencies in today’s world handle both national as well as international clients. Some of the basic job profiles which exist in the Advertising industry are Client Media Planning, Advertising campaigns, Public Relation Services, and Branding.
Some of the media giants in the ad world are:
  • Hindustan Thomson Associates (HTA),
  • McCann Erickson India Ltd.
  • Leo Burnett
  • Ogilvy & Mather Ltd
  • Mudra Communications Ltd.
So if you are creative let your creative juices flow by learning the skills of Advertising. NBA School of Mass Communication offers a unique Post Graduate Diploma in Advertising and Public Relations (PGDAPR) where students are trained to master just these skills.

Media Convergence - Increasing Opportunities for Media industry

Marshall Mac Luhan has rightly said that 'Medium is a Message'.

To spread information, a strong and powerful medium is required and mass media fulfills this need by providing various mediums for information dispersion. Mass Media in India has always played a pivotal role since the country’s freedom struggle for independence, and in today’s digital era media has emerged as a promising profession by providing opinions and information convergence. Media industries worldwide are witnessing a change wherein media houses are venturing into print, electronic, online and photo journalism together under one umbrella. The most important feature offered by the ‘New’ media or ‘Online’ media is convergence which covers Radio, T.V, Print, and most importantly Internet and mobile telephones. Convergent media expect a media person to produce the content using all means that includes - photography, text, computers, laptops or their mobile phones.

The content, after packaging is uploaded on the net using different photo, audio and video sharing platforms like websites, blogs and other social media networks. Unlike the old traditional medium, new media is highly interactive. Here, the consumer participates by expressing the views rather than being a passive receiver of information.

Convergent media demands high level of multitasking, preference is given to a media person with multi-skill qualities. In contemporary era, most of the journalists are expected to work for employers who serve news in almost all mediums of communication. A journalist is required to do multitasking for all the four streams of journalism as reporters, news writers, copy editors and producers.

Convergent media has brought revolutions in countries like Tunisia and Egypt by acting as a tool of public mobilization and interaction but at the same time media professionals are expected to pursue their commitments to media ethics, social concerns and issues of human rights and civil liberties while dealing with convergent media.


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