Out-of-Home Advertising

A kind of advertising which targets the potential audience when they are out from home. It may be park, streets, malls or any other public place, majorly when consumers are in transit, waiting etc. For example hoarding, billboards, hangings, posters etc. With the advance in technology, out of home advertising has also gone digital like using neon lights, digital hoardings and billboards, digital signals etc. Out of home advertising comes with many advantages for companies like it is cost effective, reaches large group of people, control over the message etc, however there are some disadvantages also which is being recognized like credibility issues, non-personal communication etc.

Post graduate diploma in Advertising & Public Relations

Over the period of time advertising has become an essential element of marketing mix. Every organization spends a good amount of annual budget over advertising. No just this, organizations recruits highly talented and creative talents from various mass communication institutes as advertising managers. With the demand in industry, best mass communication colleges have emerged to train students. 

Post graduate diploma in Advertising & PR, Certificate Course in Advertising, and Graduation in Mass Communication are few of the easily available courses. These courses are available with best mass communication schools in Delhi NCR.

NBA School of Mass Communication - India's Best Mass Communication and Journalism Institutes

DU First Cut Off List is Out, 100% for 2 Colleges

Just like the previous year’s Delhi University (DU) has yet again raised the pedestal this time as well. The first cut off list is out and it has rose to a night high with 100% in CS (computer science) at IP College, Delhi University (DU). The first cut off list for other undergraduate courses at the university also rose from the previous year. The College of Vocational has also posed a stiff competition with its cent percent first cut-off for the computer science programme for general category students.

Other humanities courses also witnessed an increase in the first cut off list ranging from 0.5% - 10%, wherein few colleges has set the first cut-off for economics and political science at a massive 98%. To study in prestigious colleges like SRCC and LSR, one needs to score 98.5% as per the first cutoff.

Here, the science courses saw the biggest jump in cutoff ranging from 0.25-8%. This year the university has received a total of 3.7 Lakh Application for which the admissions would begin on Thursday.

At the same time a number of private institutions are also available for students to go for in a city like New Delhi. For the students who are planning to go for a full time course there are number of private universities and institutes. Students can choose from a range of conventional courses like Physics, chemistry, mathematics, political sciences, bio tech etc and many more or from the range of professional courses such as engineering, management, mass communication & journalism etc.

NBA Group of Institutions, located in the heart of New Delhi, offers Bachelors in Mass Communication, Masters in Mass communication as well as PG Diploma in Advertising & PR. In addition to diploma courses, there are various short term certificate courses offered by NBA group of Institutions such as Anchoring, Video Editing, Camera and Lighting and many more related to media, television and journalism. Some of the eminent personalities and renowned academicians are invited to take lectures. These courses are very helpful for the people who would want to make a shining career in the media industry.

NBA School of Mass Communication - India's Best Mass Communication and Journalism Institutes

Content Writing: A core subject in Mass Communication Course

In today’s world writing skill are important as with the emergence of globalized world the need for multimedia and highly competitive job market has created a huge demand for good writers. Internet uses text in different ways and it is an interactive medium. Different ways and expressions in the form of writing are must to make your point understandable. Text messages, social media posts, e-mails, blog entries and comments are all modes of communication that rely entirely on written words.

Writing is one of the most important ways of expression and in Mass communication one can express by using different mediums. While writing the first step is selection and finalization of topic and secondly organization of thoughts which comes through practice.

While writing one need to be genuine, clear and concise. Each sentence written should communicate a reason in itself. While writing care should also be taken that building a connection with the audience is a must. As a writer one should figure out how he/she can connect with the audience because when a writer genuinely connects with people they remember his/her name and writing. Mass communication courses train you to become a perfect content writer to write for web as well as conventional Medias. Content writing and writing for media is well integrated in bachelors as well as masters of mass communication courses these days.

Some tips to Improve Writing Skills :

Read: Reading is a must for a good writer.
Capture idea: Start working on ideas because from ideas stories are created so capturing idea is a must.
Write every day: To become a professional writer one should write every day.
Get inspired: Reading other writers content is a must to improve your own writing skill.
Rewrite: An essential part of writing is rewriting.
Editing: Be a good editor and criticize your own work.

NBA Group of institutions, a top mass communication institute located in New Delhi, offers various Bachelors and Masters in Mass Communication courses along with a number of short term courses.

Bank Advertisement created by NBA Students

100 Years of Indian Cinema

Today Indian cinema is the most flourishing industry in India and around the world. In 2013 Indian cinema competed its 100 years. Cinema is a mass medium and in these past 100 years it has played a major role in reflecting the socio-economic, political and cultural changes that has taken place in the country.

From black and white and silent films to 3D and animation, Indian cinema has evolved. The film industry started with silent films and moved on to talkies. Dadasaheb Phalke, the father of Indian Cinema, released his first silent feature film Raja Harish chandra on 3rd May 1913. The silent era came to an end when Ardeshir Irani produced his first talkie, 'Alam Ara' in 1931.

Talkies changed the face of Indian cinema with emphasis on story, dialogues and songs. These elements in films became the defining element in Indian cinema.

1950 and 1960 is considered as the Golden Age of Indian cinema. Filmmakers like Satyajit Ray, Ritwik Ghatak, Guru Dutt, Bimal Roy, Mehboob Khan, K Asif, Raj Kapoor, KV Reddy, L V Prasad and Ramu Kariat made waves through their films and audience came across some of the classics like Pather Panchali, Madhumati, Do Bheega Zameen, Shree 420, Awaara, Pyasa, Mother India, Mughal E Azam, Mayabazar among many other films

The 70s brought a new turn in the film industry, with emphasis more on social issues and narrative style of film making. The concept of entertainment came in the film industry, this was the time when Amitabh Bachchan became a rage and rose to prominence with the success of Sholay, Zanjeer and Deewar.

 Late 70’s and early 80’s was also the period in which Art Cinema got noticed. Adoor Gopalakrishnan, Ritwik Ghatak, Aravindan, Satyajit Ray, Shyam Benegal, Shaji Karun and several other art film directors were making movies that gave India international fame and glory.

In recent years, Hindi cinema has undergone a massive change due to the emergence of new age filmmakers like Anurag Kashyap, Rajkumar Hirani, Dibakar Banerjee and Vishal Bhardwaj and this is also an era wherein the burgeoning global Indian Diaspora around the world has increased the demand for Indian cinema.

NBA Group of Institutions - Admissions open in India's Leading Mass Communication Institute

Blogging World for Mass Communication Students

Blogging World for Mass Communication Students in NBA College
In today’ internet based society blogging is used to provide a unique way of expressions through thoughts, feelings, experiences and opinions. Online presence is also a way to stand out against once competitors.

Blogging for Students
For a student especially of Mass Communication blogging is important as it will help in improving students’ writing. Besides improving writing skill students can be groomed into good writers. Blogs are a way of expression and most importantly for introvert students who tend to share more things online than they do in person. Besides expressing oneself a student can learn the art of hearing many voices.

To be a media professional writing skills are important and this is a platform to enhance it as writing helps in self understanding and encourages creativity and exploration. Additionally it also helps in enhancing once personality and by the time a student comes out of college, his/her blog can have a potential in making handsome income.

But before you start writing it is important to read.  Therefore if you are a media student then you can read blogs related to cinema, film making, directions etc. Similarly you can read different blogs for knowledge of various startup companies and Social Media.

In 21st century maintaining Advertising and Public Relations (PR) is very important therefore try to tell everyone about your work. Give your blog address to your friends and ask them to read your blog and leave comments.

Tips for writing good blogs:
  • Keep your paragraphs short and sweet
    • Don’t switch from 1st to 2nd and 3rd perspective
    • Do not make silly spelling mistakes
  • Do not use SMS language 
    • Proof read your blog 
    • Write about things you’re passionate about
    • Run a spelling and grammar check

NBA Group of Institutions, India's Best Media Institute


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