Importance of Research in Mass Communication & Journalism

Importance of Research in Mass Communication & Journalism
Research form an important aspect in any profession. As per the dictionary meaning Research is a systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

The primary purpose of any research is of discovering, interpretation and analysis of information so to enhance human knowledge.

Research in Mass Communication and Journalism forms a core aspect in decision making, expressing and analyzing of news, views and information. Media is a very sensitive area as it is connected to the masses therefore care should be taken in the delivery of the message to the masses.

Accuracy and Objectivity is must in news reporting. A story should always be well researched before publishing or airing on TV. In Broadcast Media different programmes are produced to run 24 hours news channels for that knowing audience behavior. Audience behavioral research can give an idea to a researcher. A good programme is always a well researched programme.

Media practitioner can do their job more effectively if they get to know about the target audience which can help them in planning and executing programmes. Media research is also used in conducting surveys, public opinion polls, Advertising and Public Relations campaigns which helps in providing perspective to a report.

Job Prespectives

If you are interested in research then there are many jobs for media resaercher. A person with good understanding of research methodology and media studies is required. One can also study the impact of different medium on different types of audiences.

In order to be the part of any research group one should have a degree in Journalism and Mass Communication. Most of the Mass Communication and Journalism course have media research as a subject.

NBA Group of Institutions, India's Best Media Institute


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