Emerging New Fields in Mass Communication





Mass Communication is a diverse field with variety of job profiles and opportunities available all across.  Many new profiles have emerged in this field in last few years that are not only fetches fat packages but also gives you satisfaction. Development communication, Health communication and Media Advocacy are few to start with. It communicates with the masses for a cause, that is of importance for the society.

Media is the plural of medium that is used to convey the message. Advocacy is openly supporting  and highlighting some view point / party/ issue. When you are an advocate for any specific cause, you try to persuade governments and other entities to grant set of specific rights, Change policies  or make new laws , Grant fund for your cause. For example, if you feel for a child with a disability, you might advocate for the increased availability of medical services for handicapped children in your city.

Media advocacy allows you to use any form of media to promote the objectives and goals of some organization or a company. These objectives and goals are set with the mission and vision of that particular organization/ cause. For example, it can be from Human Rights related affairs to the right to education or Health, or may be about saving environment or campaigning to create awareness on cleanliness and importance of hygiene for under privileged. It can address variety of subjects with ease and can pressurize the system and machinery to change the policies and laws. For example if you are a media advocacy professional for an NGO that is working in the area of juvenile crimes or violent behaviors of youngsters that’s has to be monitored against the increasing crime rate. You would try to take up neighborhood issues related to crime and violence and the changes you want to make in such a way that you:
  • Change the way society looks at juvenile crime / violence. You may conduct the surveys and study to find and present clearly the reasons that who it affected and Why, or why kids get involved in such activities in first place.
  • Create a reliable and consistent stream of publicity for your cause and awareness, including write ups, blogs, articles and news stories about the reason and results of juvenile crime/ violence. Also highlights about what your NGO work involves; Human interest stories, Survivors stories, success stories, interviews with NGO staff and Juvenile criminals/ Accuse etc.
  • Motivate society members and policy makers to get involved.  Create the bridge with probably with community service and raise funds to educate your target segment with the help of public/ govt fund involvement. You may highlight or publicize Government / Corporate sponsored initiative for this kind of social initiative of constructive engagement of youngsters with community service may be. The media can be a tool to make it big.
You can become a media advocate for social causes, after completing your course in to Masters in Mass Communication. The course will help you in the understanding of the causes, creating the right messages for your target audience using different means and how to take it to the masses with the help of media in the least amount of time.
You can get into this profile after completing you Masters in Mass communication from any of the Best Colleges for Journalism. Diploma Courses in Mass Communication can also lead to this field of Media Advocacy.

Article Credit – Vineeta Asthana.

Five Career Options in Media that Make You Fall in Love with Your Jobs!


The world of media is an oyster for you if you are creative, passionate and constantly looking for challenges in life. The industry is a hub of talent and it produces plethora of ingenious content round the year. Imagine being in the middle of such a sea where there is so much positive energy and innovation around you. Here is a list of five most amazing career options after you complete Bachelors or Masters in Mass communication:


1. Travel Photographer

Travel Photographer


Travel photographers are sorted for life. They are free souls with nothing to worry about. Their company pays for their vacations – transit, accommodation, and food – apparently everything. They get to see new places while pursuing their passion for photography. So if you have a knack for shooting (with a camera), this can be amazing career choice!


2. Event Management 

Event Planning


If you are a party animal and cannot make do without fun in life – this is the best career option for you. After you complete college, you can either join an event company or you can start your own venture. Be the party animal and get paid for it! What more do you want from life?


3. Television Anchor

TV Anchor

If you have the hunger for knowledge and the curiosity to ask the right questions, become a TV anchor. This job gives you everything – name, fame, money, power and these days the added quotient of going viral! There are YouTube channels running after famous journos like Mr. Arnab Goswami! Delhi is the best choice for students who want to go in broadcast journalism as this city is the hub of Indian TV News. So, apply to the Best College for Mass Communication in Delhi and live your dream.


4. Film Maker

Film-Making

The best way to unleash the creative beast within is by making films. This is one sector that gives you the power to explore all your innovative sides. From conceiving an idea to scripting it and from filming it to editing it – making films is a very creatively challenging and satisfying experience!


5. Author

Author Writer


If you have a flair for writing and an untamed imagination power, this is the best way to utilize your skills. Become a published author, earn royalties and live a happily ever after.


Article Credit - Surabhi Pandey.

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